Branding Guide
Detailed Branding Guide
Tammany View Baptist Church
Visual Brand Guide
Comprehensive Standards for Print & Digital Materials
Our Mission: We are a family who loves the Word of God and disciples across generations. The gospel is good news in the midst of a broken world. That’s why we proclaim it and live it out, together.
1. Logo Standards
The full logo with the open Bible and cross is our primary identifier.
- Use the full primary logo for all external and public-facing materials.
- Maintain clear space equal to the height of the cross.
- Minimum width: 2 inches (print) / 200 px (digital).
- Never stretch, recolor, or add effects.
2. Color Palette
GREEN
Primary Green
HEX #1B6B4D • RGB 27,107,77
GOLD
Accent Gold
HEX #E8A959 • RGB 232,169,89
DARK GREEN
Dark Green
HEX #0D4A33 • RGB 13,74,51
BROWN
Supporting Brown
HEX #3D2817 • RGB 61,40,23
Black (#000000) and white (#FFFFFF) are always permitted.
3. Typography
Moranga (or Playfair Display / Georgia) – Headings
Lato (or Arial) – Body text
4. Design Principles
- Warm & Approachable
- Grounded & Authentic
- Clear & Organized
- Family-Friendly
- Generous white space is sacred space
- Rounded corners (8–12 px) on photos and boxes
This guide itself is the first example of correct usage. If it doesn’t look like Tammany View, we’ve already failed!